Shah Rukh Khan has always been vocal and never hesitates to voice his thoughts on any issue. In a recent interaction with a leading daily, SRK mentioned that the Indian film industry is a colourful example of the 'Make in India' initiative – as it takes the culture to every part of the world. SRK stated, “When we talk about ‘Make in India’ we talk about the kind of stuff we do in the country. Somewhere, perhaps selfishly so, I do feel the Indian film industry does stand for something specifically and very beautifully, Make in India,” Shah Rukh said.
King Khan further shared that the film industry takes our culture forward in its own “mad” and “colourful” way. “It does take us across borders, tells people about our culture, talks about our music and somewhere down the line spreads the word for what India stands for, in its own sometimes mad, sometimes colourful and sometimes in a little over the top way,” stated the actor.
Shah Rukh also expressed his desire for our film industry to crack the code and enter international markets. He shared, “We all have been struggling for years to think of the film as an industry be as organised be as far-sighted, visionary as most of you in the room. Through our Punjabi films, Hindi films, Bengali films and others, we hope that someday we do crack the code in terms of international viewership.”